The singular cardinal rule of real estate is, of course, location, location, and location. If you’re goal is to sell, lease, or rent a property in Brooklyn or Manhattan, the location part is taken care of. The second most important, though often overshadowed, attribute of a real estate offer is presentation. (You can say it three times, if you like). The truth is, in the competitive world of property sales (especially at the higher end), traditional methods like newsprint advertisements, still pictures, and links to the Multiple Listing Service just aren’t cutting it anymore. To distinguish your property from the run-of-the-mill, you need to showcase it using the interactive technology of a 360° panoramic tour.
ACMB Photography, based in New York City, is a pioneer in production of first-rate tours for some of the hottest real estate properties in the country. We’ve recently done work with the renowned Douglas Elliman Real Estate, the fourth largest real estate company in the country, and the leader in the NYC marketplace.
Cutting Costs While Improving Service
While it’s obviously more expensive to produce a high-quality, immersive visual tour experience than it is to make the old “point-and-shoot” feature sheets and static web listings, investing in better sales tools can have a big impact on your bottom line. Among the clients you need most – those intent on making a transaction in the near term, the 360° tour will weed out a considerable number of unnecessary showings, by steering prospects who are not interested in a particular property elsewhere, hopefully to another of your listings. Virtual tours will increase the number of clients you can serve in a given time – they are independent of geography – your potential customer doesn’t have to be anywhere near New York to visit the properties they’re considering for their new home or business venture.
Working When You’re Not
Because a virtual real estate tour is online 24/7, your prospects can undertake a virtual viewing of your property whenever they want, and spend as much time as they’d like exploring, even when your office is closed.
Bringing You the Right Customer
Ask anyone in real estate who the best customer is, and they’ll list the following traits – knowledgeable, informed, and engaged. If they’re not there yet, you can help them in their journey. For both residential and commercial properties, the experience of a 360° virtual property tour can assist you in delivering the “feel” of a property to your customer. If you’re selling or renting a property in Manhattan or Brooklyn, your prospects will have to understand the very competitive nature of the market, and the special circumstances that the limited inventory and high population density here place the real estate market in. 360° virtual tours will help them “visit” a larger number of properties in a much shorter time than if they were actually travelling to them.
Why ACMB is the Right Photography Service for You
Simply put – expertise. ACMB has extensive experience in visual reputation enhancement, with a stellar list of satisfied clients. ACMB will show your residential or commercial property in its best light (and colour), with a speedy and professional photography service that will cause minimal disruption to an existing owner or tenant.
At the core of any successful piece of visual marketing, online or traditional, is topnotch photography. ACMB is foremost a photography business. Quality immersive tour experiences start with images of the highest quality. In post-production, these photos are woven into a seamless 360° viewing experience designed for any Internet browser. The interface is both feature-rich and intuitive, and allows the viewer to “walk” freely throughout the property. ACMB has provided virtual tours for some of the area’s finest hotels, restaurants, and other commercial properties. The company’s work has appeared in many respected publications, and has helped numerous clients attract new business.
To start a conversation with ACMB Photography, and find out how your residential or commercial real estate offerings can be enhanced with an online 360° Virtual Tour, use the online contact link.