The purpose of this case study was to accurately define how 360° virtual tours by ACMB Photography can help restaurant marketing. In this case study we talk with the Special Events Manager of Fig & Olive NY – Begum Unlu, who will explain how the 360° virtual tour services have helped their New York locations in visual marketing & sales.
1. Please introduce yourself and tell us a little about your role in the company?
I am the special events manager for FIG & OLIVE in NYC, I am responsible for booking parties in our beautiful restaurants. Whether it be for an intimate gathering or a larger scale corporate event we have always had the advantage of of our stunning venues being located prime neighborhoods such as Midtown East, and The Meatpacking District. Our talented chef Pascal Lorange has deigned versatile and fresh events menus which are sought out by many New Yorker’s and tourists a like who have become huge fans of our cuisine and atmosphere. I love having the opportunity to meet in person with the decision makers in the restaurants, they are immediately sold on the “total package” space, service, atmosphere and cuisine.
2. What was the goal of the project you hired ACMB Photography for?
These days, many decision makers especially professionals either have such a busy schedule or are located out of town while it’s time to choose the venue! The possible hindrance is when the guests are unable to visualize the space, how else would they be able to visualize their event in your space. I can’t say I could blame them, there is a lot of pressure on these decision makers. It maybe a once in a life time occasion, an event held to strengthen their client relations, or a product launch where first impressions are critical. They are unlikely to book a venue that they are not 100% confident in. On the event specialist’s side, at times it is simply counter productive to spend such an so much time just explaining the set up when there is always room for improvement in other areas of service or go out networking. No matter how passionate I am about our establishment, it’s nearly impossible to explain how beautiful the space actually is. 6 years ago when I stepped into our Meatpacking venue I said to myself “I want to work here” it felt right and I knew. I want our clients to have the same excitement when booking at our venue, even if that means the client will not have a chance to visit until the actual event. Nothing outside of seeing it in person is as effective as 360 virtual tour for the client to get a “feel” for it.
360° VIRTUAL TOURS
3. Can you tell us about your experience with ACMB Photography?
Alex and Max are wonderful to work with! Two very passionate individuals, innovative, super responsive. They have given great feedback and ideas through out the whole process, and even though the project has been finished for sometime, they are continuously helpful and checking in for our feedback. It was so impressive when they came in for the meeting, seemed to know so much about FIG & OLIVE and our concept, they had clearly done their homework!
4. Are you happy with the final product and how is it helping you with your marketing & sales?
I am happy with ACMB photography’s over all service and am very satisfied with the outcome of the product.
They have captured the space very well, and the attention to detail is amazing ad far as staying in line with the companies branding and concept. The virtual tour has helped immensely with the challenges of explaining the multiple event set ups. This is directly related with the point of sale, excited for the holiday season!
5. Would you recommend ACMB Photography’s service?
Yes with out a doubt.
FIG & OLIVE is about passion for the ambiance, coastal cuisine and flavors from the Riviera and Coastal regions of the South of France, Italy, and Spain. They have successfully opened multiple locations in New York City, California and now in Chicago. If you would like to learn more about them please visit their website http://www.figandolive.com/
If you are interested in talking about how our 360° virtual tours can help your business, please call or e-mail us so we can set up a free consultation at your business’s location.